What causes hair damage? How can hair be protected and repaired?

Hair is up against a lot. As it ages and as it’s exposed daily to aggressors such as heat styling, UV light, poor diet and chemical processes, its cuticles are worn down, making it prone to damage. When hair is damaged, it has a negative charge – turning frizzy and weak, dull and lifeless. Positively charged nutrients are necessary to bring hair back into an organised, healthy-looking state. The right products and lifestyle changes make a world of difference.