What are Amway’s key values?

The philosophy on which Amway was founded and still operates today is an integral part of the business. Our Founders' Fundamentals are Freedom, Family, Hope and Reward. These fundamentals are underpinned by: 

Partnership – The partnership that exists between the founding families, Independent Business Owners and employees is our most prized possession. 

Integrity – We do what is right, not just what 'works'. Amway's success is measured economically and also by the respect, trust and credibility we earn. 

Personal Worth – Every person is worthy of respect and deserves to be encouraged to their full potential. 

Achievement – We strive for excellence in all we do as a business and in the community. 

Personal Responsibility – By helping people help themselves, we further the potential for individual and shared success. 

Free Enterprise – we are proud advocates of freedom and free enterprise. Economic advancement is best achieved in a free market economy.