What happened to GIP? Amway Support 16 June 2020 22:13 Updated GIP stands for “Growth Incentive Program”. The year 2020 refers to the performance year commencing 1 September 2019 to 31 August 2020. From 1 September 2020, Core Plus+ is the new way to earn more money and is replacing GIP. Related articles Is Amway a pyramid scheme? What is direct selling? Can you make money with Amway? Which Amway homecare products have a Safer Choice Certification? How can I get replacement parts for my iCook® cookware?