Can I sell XS™ Energy in a gym, café or bar?

Yes, but again there are certain restrictions to this exception. The most important thing to remember is that the XS products or the XS brand cannot be publicly displayed. For example, you cannot have an XS can displayed openly on a shelf, sitting in a fridge with a glass door, or labelled on a menu/menu board.

When listing the availability of the product for purchase on a menu, “various flavoured energy drinks” is a permitted example. Additionally, the contents of the can are to be dispensed into a glass prior to the customer taking possession. You cannot give the XS can to the customer.

As above, sales must always be in a one-on-one environment. You cannot, for example, place the cans in a vending machine or a self-service fridge for customers to buy.

For more information, refer to rule 4.3.2 (c) in our Rules of Conduct for IBOs.