Social media includes social networking sites, microblogs, video/photo sharing sites, podcasts, weblogs, forums, discussion boards, and online encyclopaedias. It is important to remember that social media is an addition to other forms of contact, such as face-to-face. It is not a mechanism to publicly find new prospects, or to openly market and sell products.
You must ensure that your account settings are set to private so only your friends and family can see your full profile and any status updates. Information that can be displayed openly to the public includes your name (or business name), your profile picture, that you are an Amway IBO, and general information about yourself, such as hobbies and interests. All other information, including your contact information, must be set on private.
Status updates about specific topics should only be visible to selected groups in your friends lists. For example, any information about Strike-a-Deal campaigns should only be accessible to your existing Amway customers. Often you can create these ‘groups’ within the settings section of the social media platform you are using, and you can choose to share specific updates with these people only.
Status updates should be kept as general as possible. You cannot make any status updates that openly call for prospects, or make any updates that directly advertise the Amway products or deals.
You cannot advertise products for sale, or promote the business opportunity via social media. Rather, we encourage you to talk about your experiences with the products and the Amway business to spike curiosity in your followers. For example, rather than posting “Artistry is my favourite brand of make-up, contact me if you would like to try some” - instead post something like, “Artistry has done wonders for my skin!”
For more information, refer to your Social Media Guidelines available online, and rule 9.9 of the Rules of Conduct for IBOs.