Why is XS Muscle Multiplier so sweet?

To ensure it tastes as good as possible. Amino acids are naturally very bitter and difficult to formulate with – it is important to mask the bitter notes with a robust sweetener system and bitter blocker. There is also a greater concentration of natural flavor content in the new formula resulting in a ‘stronger’ fruit flavor – many consumers may associate flavor intensity with sweetness. Also, sweetness is an attribute of perceived taste – sweetness does not refer to the physiochemical composition of the product itself.